Minor Figures: 向灵感“麦”近
Campaign
This campaign is for Minor Figures to raise brand awareness and build brand image in the Chinese market.
Animated Commercial
This is a 15-second commercial series for this campaign, communicating Minor Figures' playful and creative image
Based on Minor Figures’ creative, energetic, compassionate, quirky, and carbon-neutral brand image and identity, our team developed the final creative concept “Get Creative” to represent MF’s core value of creativity. The goal is to inspire and motivate the public to embrace and value every single idea that emerges. We also used homophones in the slogan and other copy-led deliverables to add a little humor and increase brand memorability.
Co-branding Design
This is the storyboard of the 90-second animated commercial. It is shown in Chinese with ASMR-like sound effects to enhance sensory.
Themed Posters
I designed a series of posters to promote Minor Figures Barista Oat products, using various visual, literal, and cultural elements for humor and impression.